It cannot be stressed enough… don’t underestimate the value of your concession stand. Its success or failure is fundamentally linked to the objectives of your organization. Here are some of the key benefits food service delivers:
· Financial Focus – First and foremost, your snack bar is a significant source of revenue. Concession foods are low cost, giving you great flexibility in pricing. Most average profit margins of 70% or higher.
· Encourage Attendance – Food is an attraction that brings people together, helping to keep attendance numbers up. Advertise the convenience factor to help draw in the public.
· Improve Stay Duration – Patrons will stay longer at your location if they don’t have to leave when they’re hungry. This is a particular advantage for families with children.
· Attract Key Demographics – The Millennial generation is drawn to experiences that incorporate both food and recreation. You can further foster this behavior by using social media to share info about your food offerings.
· Generate Word of Mouth – Did you know food can increase positive referrals by your guests? When you pair quality service with excellent food selection, customers become more likely to share their experiences with others.
· Be the Place Where People Come Together – Birthday parties, corporate events and other gatherings look for locations that offer key amenities. Food service gives you an advantage in meeting the needs of these groups. Plus, if you host your own community events or concerts, you will generate more traffic for your concession stand.
· Earn a Superior Reputation – A productive concession stand improves your image and will help to establish your reputation for excellence in the community.
Is your concession stand performing as well as it could? The concession specialists at Beach Cities Wholesalers can help! Set up a free consultation by calling 562-355-4074 or emailing info@beachcitieswholesalers.com.
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